Proven guidance based on tailored analysis, data-driven insights, and broad market understanding
DELIGHT
SCALE
Product Experience Measurement Reimagined
With the Delight Scale, we crafted the 10 best questions to capture customer experience. The results are scored, weighted, and aggregated into a product’s Delight Score. This approach has proven to lead to a much more holistic measurement of customer experience, and actionable product insights to truly separate great products from average ones. Delight is the bedrock of every loyal and engaged customer.
Learn moreWhy Use the Delight Scale?
Whether we look at the consumer market or the enterprise market, we are witnessing a transition from hardware, software, and service as an individual source of value to the total experience that arises from their combination. It is about the overarching experience a user receives that distinguishes a good product and a great product. Understanding how the different parts of the offering or even the different features of one component contribute to the overall experience provides valuable insights.
Learn moreLatest Articles From Our Team
HP’s Work Relationship Index Highlights AI As Game Changer in Reimagining Work
On the first day of HP Amplify Partner Conference, the company released the latest iteration of their Work Relationship Index shedding light on the strained dynamics of work in the current global workforce. The company’s expansive study engaging over 15,600 participants from 12 different countries, uncovers a critical insight: a mere 27% of knowledge workers…
Exploring Apple Vision Pro: A Personal Journey
After spending a week with the Apple Vision Pro, here are my first impressions of the device. While certain aspects may feel familiar to those accustomed to VR headsets, the blend of exceptional image clarity and superior sound quality elevates the overall experience to a new level of immersion. User Experience After the initial trial…
Delight Scale Product Rating = Oculus Quest
We recently surveyed owners of Oculus Quest VR headsets in order to gauge their sentiment regarding the overall product experience of the Meta Oculus Quest as a product. As we suspected, owners of the Meta Quest were overwhelmingly positive about the device, and the core experiences. Perhaps most interestingly, these owners of Quest, who lean…
Highlights from CES for the Semiconductor Landscape
In this episode of The Circuit, Ben Bajarin and Jay Goldberg discuss their experience at CES and the presence of AI in various products. They explore the evolution of massage chairs and the AI wash in the industry. They also analyze the two tracks of AI at CES, with a more muted presence in big…
Big Debates/Questions for 2024
Rather than an end of year predictions piece, I find it is more helpful to look at what some of the big debates/questions for 2024 will be surrounding the technology industry. Winners in AI We are at the beginning of an infrastructure build-out cycle very much similar to similar build-outs around the personal computer and…
Exploring the Edge of Tomorrow: Technology’s Frontier in Consumer Products
In the latest episode of the Circuit, Ben Bajarin and Jay Goldberg discuss the role technology exploration plays in showcasing the limitations of our current computing capabilities. Below is a summary of the topics covered. Exploring the Edge of Tomorrow: Technology’s Frontier in Consumer Products In today’s fast-paced world where consumer products are integrating cutting-edge…