Vision:

At the core the Creative Strategies team has constantly established themselves as “big picture” thinkers and are respected for thought leadership in the core areas where we consult.   Because of our extensive knowledge of the industry both past and present we engage with many our clients in exercises that lead to a vision for the future.    To keep a pulse and maintain a clear vision of the future we have deeply rooted relationships with investors who seek to invest in the future of the industry, speak with startups regularly, have an eye into the research labs of leading edge institutions and do primary strategic research. We combine our insights and data gathered from this process to continually keep our perspectives fresh, innovative and relevant.

Strategy:

Our team is also deeply strategic.   We not only have a proven track record of thinking big to establish a vision for technologies, markets, solutions and companies but also use our Creative and Strategic practices to develop a strategic plan to execute on that vision.  Present decisions are based upon history and defined hopes. Our team knows how to look back and find enduring principles and how to look forward and discover the perspectives that will be needed for success.


Experience:

Creative Strategies has its roots in the technology industry.  We have been involved with the earliest personal computer products while maintaining relevance in the industry for over 30 years.   We leverage our deeply rooted experience in this industry to continually use insights from the past to establish a vision for the future. By distilling the mistakes and successes of the past 30 years and reaching back to ancient and modern sources of wisdom, CSI enables our clients to avoid captivity to “purposeless products” while affirming the enduring value to your customers. “Obsolete” will be replaced by “ever-renewing.”

Tim Bajarin is recognized as one of the leading industry consultants, analysts and futurists, covering the field of personal computers and consumer technology. Mr. Bajarin has been with Creative Strategies since 1981 and has served as a consultant to most of the leading hardware and software vendors in the industry including IBM, Apple, Xerox, Hewlett Packard/Compaq, Dell, AT&T, Microsoft, Polaroid, Lotus, Epson, Toshiba and numerous others. His articles and/or analysis have appeared in USA Today, Wall Street Journal, The New York Times, Time and Newsweek magazines, BusinessWeek and most of the leading business and trade publications. He has appeared as a business analyst commenting on the computer industry on all of the major television networks and was a frequent guest on PBS' The Computer Chronicles. Mr. Bajarin has been a columnist for US computer industry publications such as PC Week and Computer Reseller News and wrote for ABCNEWS.COM for two years and Mobile Computing for 10 years. His columns currently appear in Asia Computer Weekly, Personal Computer World (UK), and Microscope (UK) as well as Mobile Enterprise Magazine. His various columns and analyses are syndicated in over 30 countries.

Mr. Bajarin is known as a concise, futuristic analyst, credited with predicting the desktop publishing revolution three years before it hit the market, and identifying multimedia as a major trend in written reports as early as 1986. His writing and analysis has been on the forefront of the digital revolution and he is considered one the leading experts in the field of technology adoption cycles. He has authored major industry studies on PC, portable computing, pen based computing, desktop publishing, multimedia computing and the digital home.

Mr. Bajarin serves on multiple conference advisory boards and is a frequent featured speaker at computer conferences worldwide. He also serves on technology advisory council’s for IBM/Lenovo, Hewlett Packard and Dell.

Since joining Creative Strategies in 2000 Ben has researched the global transition from analog to digital in consumer technologies and entertainment media. He has focused on projects and developed strategies in the markets of the digital home ecosystem, mobile computing, digital lifestyle and interactive entertainment, trying to understand how and why consumers will use new digital technologies in their everyday lives. His expertise is in understanding the Gen X and Millenial consumers and their present and future demands for technology. His research and strategic work spans digital entertainment and media, brand marketing and awareness, and consumer products and services. Ben manages Creative Strategies digital electronics and digital home research center where the impacts of many digital home and digital lifestyle technologies are studied. His current and past clients have included Sony, HP, Dell, Toshiba, Philips, Palm, NVIDIA, Intel, AMD and Microsoft to name a few. He speaks regularly at industry events and trade shows, appears frequently on technology radio shows and has regular television appearances on BNN and NBC.

Ben started his career in technology in 1995 by starting a company that developed web based solutions for local business and consulted with them on how to use the Internet affectively as a sales and marketing tool. After college he then went on to work at Cypress Semiconductor as an Internet systems architect implementing web based solutions to streamline inter-department communication and efficiency. After leaving Cypress he joined Valley Credit Union tasked with developing and implementing their Internet strategy. After Valley CU he joined a startup called WebAgencies and was the director of Internet Operations for 13 Month's before joining Creative Strategies.

Focus:
-Digital Consumer Electronics
-Digital Media and Entertainment
-Digital Home technologies
-Digital Lifestyle
-Consumer Gaming
-Generation X and Y market trends
-Mobie entertainment and electronics
-Digital Rights Management
-Networking Wired/Wireless

Senior Analyst

Chris has over fifteen years experience in the marketing, sales and analysis of the personal computer marketplace. During most of her time at Creative Strategies her focus has been business and educational software. She has cooperated on studies, analyses, articles and reports dealing with the growing impact of technology on business productivity. In 1994, her focus changed to include the oversight of all Creative Strategies' consumer research. As a result, the majority of her time has been spent reviewing and studying new software and new products for the home and its growing impact on home learning, communication and entertainment. Her analysis and hands-on evaluation of consumer products and applications include all segments of the home and education markets as well as multimedia and presentation products for business. She is actively involved in multimedia design and utilization and works closely with leading vendors who are developing new technologies for the digitalization of multiple media forms.

In 2004, Ms. Gorman’s focus has shifted to include consumer content management as it pertains to interoperability, consumer operating systems and standards. She is also overseeing Creative Strategies research in the areas of imaging, digital compression, consumer storage mediums and digital rights management.

Markets Covered
-Consumer Content Management
-Consumer operating systems and standards
-Imaging
-Digital Compression