Proven counsel based on tailored analysis
and broad market understanding.
The full stack. The full picture.
DELIGHT
SCALE
Product Experience Measurement Reimagined
With the Delight Scale, we crafted the 10 best questions to capture customer experience. The results are scored, weighted, and aggregated into a product’s Delight Score. This approach has proven to lead to a much more holistic measurement of customer experience, and actionable product insights to truly separate great products from average ones. Delight is the bedrock of every loyal and engaged customer.
Learn moreWhy Use the Delight Scale?
Whether we look at the consumer market or the enterprise market, we are witnessing a transition from hardware, software, and service as an individual source of value to the total experience that arises from their combination. It is about the overarching experience a user receives that distinguishes a good product and a great product. Understanding how the different parts of the offering or even the different features of one component contribute to the overall experience provides valuable insights.
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Latest Articles From Our Team
The Asus Zenbook A16 is the first premium Snapdragon laptop, if you buy the right one
Normally I don’t talk about specs in a review. The spec sheet is not the product. The overall experience is the product, and the overall experience on this laptop is good. Not my favorite in the world, but good. I’m breaking my rule this time because the person considering this laptop is the most spec-driven,…
The Dell XPS 14 Is Back, and Dell Nailed It
I have had the new Dell XPS 14 for a few months now. Let’s get the big statement out of the way first: this is the first Windows laptop I’ve used in a long time that feels like they cared about the user experience. Saying a Dell feels as nice and premium as a Mac…
The PC Built for Agents
The RTX Spark is Microsoft and Nvidia’s joint statement about what the PC needs to become, and who gets to help define that. Microsoft Build, running this week in San Francisco, made the software half of that argument explicit. The Machine Behind the Agent The chip, formerly codenamed N1X, combines an Arm-based CPU, a Blackwell…
The AI Cloud Stack: Where Hyperscalers and Neoclouds Actually Compete
This report continues our work on neoclouds, although we are coming at the question from a different angle. The last report focused on backlog quality, monetizable MW, customer concentration, contract duration, financing structure, and the way hyperscaler demand was turning into external infrastructure commitments. That still feels like the right starting point. The next step…
Qualcomm at Computex: A Decade-Long Bet Starts Here
Cristiano Amon called 2026 the Year of the Agent. The label is directionally right, but it suggests a milestone that has been reached rather than one that is still being built toward. What Computex actually showed is a company positioning itself for a transition that is only beginning, one that will take years to fully…
Microsoft Build 2026: RTX Spark and Windows’ Apple Silicon Moment
Microsoft Build 2026 was the week Windows stopped trying to win on the spec sheet and started trying to win on the thing that makes a computer worth using. For years the Windows answer to the Mac was some version of “we can match that.” A faster chip here, a borrowed feature there. This was…
