Carolina Milanesi

Carolina examines how people adopt technology and how experience changes product value across consumer and enterprise markets, collaboration, and employee engagement.

Research · September 10, 2025

Slim, Smart, Integrated: The Real Story of Apple’s September Event

Apple’s September event was, once again, a masterclass in storytelling, weaving together sleek design, life-saving Apple Watch narratives, and the deliberate invocation of Apple Intelligence. In the run-up, chatter circled around familiar themes: whether tariffs would nudge prices upward, what “Air”

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Research · September 7, 2025

Samsung’s AI Home Vision: Smart Living Without the Hype?

IFA has always been the tech show that most reinvented itself following the hot trends in tech: from smartphones, to wearables, all the way to this year smart home, the show has seen AI infused everything and home robotics. Samsung leaned in harder than most with its unveiling of “AI Home: Future Li

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Research · August 1, 2025

Apple Q3 2025: Outperforming in a Challenging Environment

Apple’s fiscal Q3 2025 showcased a strong performance, setting a June quarter record for revenue at $94 billion—up 10% from last year and ahead of management’s own expectations. Growth was broad-based, with significant contributions across iPhone, Mac, and Services segments. The company also establi

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Research · June 18, 2025

Beyond the Clock: Rethinking Work in the Age of Digital Overload

The traditional nine-to-five is fading fast, replaced by a workday that stretches from dawn to well past dusk, often bleeding into weekends and personal time. Microsoft’s latest Work Trend Index follow-up report, drawing on vast data from Microsoft 365 and a global survey of knowledge workers, revea

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Research · June 17, 2025

The Future of Work: Flexibility, AI, and the Evolving Workplace

Last week Cisco published its second Global Hybrid Work Study following the inaugural report published in 2022. The current report is based on a comprehensive double-blind survey of 21,513 employers and employees in full-time roles across 21 global markets, spanning industries from financial service

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Research · June 11, 2025

Mac with Touch, Please? Nope, Here’s iPadOS 26

You might know that my iPad Pro has been my trusty on-the-go companion for the past 10 years. I’ve loved having cellular connectivity right out of the box, a vast selection of apps, and access to all my content wherever I travel. Despite the occasional friction—especially with multitasking—I’ve cont

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Research · June 10, 2025

Cisco Live 2025: Unified Leadership and Culture as Catalysts for AI Innovation

Cisco Live 2025 has set a clear direction for the company’s future, spotlighting new advancements in AI-ready infrastructure. While the technical announcements are notable, what stands out to me is how Cisco’s evolving company culture and unified leadership under, Chief Product Officer, Jeetu Patel

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