Carolina Milanesi

Carolina examines how people adopt technology and how experience changes product value across consumer and enterprise markets, collaboration, and employee engagement.

Research · October 2, 2024

Microsoft’s Big Consumer Play With New Copilot Features

This week in New York, Microsoft revealed its new Copilot features focused on consumers. On stage, Microsoft AI CEO, Mustafa Suleyman spoke to the role AI is playing in redefining our everyday relationship with computers, the need for

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Research · September 11, 2024

Apple’s iPhone 16 Launch: Debunking the Super Cycle Myth and Embracing AI

Apple’s recent unveiling of the iPhone 16 lineup has ignited discussions across the tech industry, focusing on its potential market impact and the role of artificial intelligence in driving adoption. Debunking the Super Cycle Myth The concept of a “super cycle” for iPhone sales has been a topic of c

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Research · July 31, 2024

Microsoft Earnings: Fiscal Year 2024 Q4 Earnings Report Takeaways

Microsoft has demonstrated robust financial health in its Q4 2024 earnings, showcasing significant year-over-year growth. The company’s determined push into cloud computing and artificial intelligence (AI) continues to pay off, with substantial revenue increases across its main segments. The integra

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Research · July 28, 2024

IBM Q2 2024 Earnings: Consulting Growth Opportunity Remains a Concern

IBM’s Q2 2024 earnings present a mixed picture, with some areas of strength, notably in the Software segment and areas of concern, particularly in Consulting. The company’s financial performance exceeded expectations in some key metrics, leading Morgan Stanley to adjust its CY24 estimates slightly u

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Research · July 16, 2024

Samsung Galaxy Unpacked 2024: Foldables, AI and the Future of Mobile

In an age where technology is not just an extension of our capabilities but increasingly a core part of our daily experiences, Samsung Electronics at the Galaxy Unpacked 2024 event, presented a compelling vision for the future of mobile Artificial Intelligence (AI). Held on July 10, 2024, the event

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Research · June 16, 2024

Apple Intelligence: Unveiling the Future of AI Integration

At the recent Worldwide Developer Conference, Apple made several pivotal announcements relating to generative artificial intelligence (Gen AI) —though they uniquely branded it as “Apple intelligence.” The naming aligns with Apple’s core principles and philosophy, emphasizing privacy, user experience

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Research · May 14, 2024

Google I/O 2024: Ushering in the Gemini Era

During the anticipated Google I/O 2024 keynote, Sundar Pichai, CEO of Google, outlined the tech giant’s bold foray into what has been dubbed the “Gemini era”, marking a new chapter in the development and application of artificial intelligence (AI). During the two-hour keynote, the word AI was mentio

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