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Creative Strategies
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Creative Strategies
Apple Takes the Wheel: A Perfect Lap Between Tech, Culture, and Formula 1
Coming fresh from the Austin Grand Prix, I couldn’t help but notice how different the atmosphere felt compared to just a few years ago. The crowd was electric, yes, but also incredibly diverse — not just in nationality, but in age, gender, and background. From families and first-timers to Gen Z fans
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Creative Strategies
Gemini Enterprise: Google’s Shift to Holistic Enterprise AI
With Gemini Enterprise, Google wasn’t just announcing another “AI for business” product. Rather, Google is staking a claim to a much more ambitious vision: embedding AI across every workflow, across every level of an organization, in a way that feels seamless and pervasive. Addressing the Enterprise
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Creative Strategies
AI Is Our Electricity Moment: Why Productivity Follows Process
Ariticle Summary/Thesis Every transformative technology arrives twice. First as hardware and headlines—motors, wires, GPUs, data centers—then, years later, as redesigned work that finally shows up in the productivity numbers. Electricity followed that arc. The earliest adopters simply swapped steam
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Creative Strategies
From Assistants to Agents: Microsoft’s Copilot Steps Forward, and Sideways
Microsoft’s latest announcements on Microsoft 365 Premium and new Copilot “agents” mark an important step toward the future of AI in productivity. But while the vision is clear, the path for users is less so. The Announcements: Premium and Agent Mode This past week, Microsoft unveiled two major upda
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Creative Strategies
Amazon’s New Wave of Devices: AI, Storytelling, and the Move Upmarket
Amazon has built its reputation on delivering reliable, affordable consumer hardware that ties seamlessly into its services. From the first Kindle to the rise of Echo smart speakers, its devices have consistently done exactly what they promised. Ok maybe with the exception of the Kindle phone but as
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Creative Strategies
Why a Unified Android and ChromeOS Platform Matters, Especially in the Age of AI PCs
For nearly two decades, Android and ChromeOS have advanced in parallel, one powering the world’s phones and a growing constellation of devices, the other redefining lightweight and secure computing on laptops and beyond. A single, unified platform built on Android foundations and expressed as the fa
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Creative Strategies
The Consumerization of Agentic AI
The Race to the Super-Agent: From Managing AI to Collaborating With It What is an agent? I open a lot of conversations with that question, especially with executives who are trying to bring agentic AI to real users. My working definition: AI agents are intelligent digital assistants that observe, re
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Creative Strategies
Pro Optional: The Year the iPhone Was About Feel
Yesterday was the iPhone launch, and it was actually a refreshing one. It was one of the first years that I think I had decently low expectations going in, but was incredibly surprised (and delighted) coming out. This is partly because for the first time in years, quite a few of the leaks, rumors, a
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Creative Strategies
Slim, Smart, Integrated: The Real Story of Apple’s September Event
Apple’s September event was, once again, a masterclass in storytelling, weaving together sleek design, life-saving Apple Watch narratives, and the deliberate invocation of Apple Intelligence. In the run-up, chatter circled around familiar themes: whether tariffs would nudge prices upward, what “Air”
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Creative Strategies
Samsung’s AI Home Vision: Smart Living Without the Hype?
IFA has always been the tech show that most reinvented itself following the hot trends in tech: from smartphones, to wearables, all the way to this year smart home, the show has seen AI infused everything and home robotics. Samsung leaned in harder than most with its unveiling of “AI Home: Future Li
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Creative Strategies
Made by Google 2025: A Confident Showcase of Pixel, Gemini, and Google’s Broader Ambitions
Today in Brooklyn, Google held its Made by Google 2025 event—an occasion that felt far less like a typical product keynote and much more like a primetime show. Hosted by Jimmy Fallon, complete with live audience participation, surprise guests, and a TV-studio vibe, it was clear from the start that G
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Creative Strategies
What’s up with ChatGPT & GPT-5?
OpenAI finally released GPT-5 last week, and there has been quite a lot of discourse on the internet about its quality. Some users have a great impression, others not so much. Some are mourning the loss of a friend, others are just happy to have a more intelligent model with free access. There is a…
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The Diligence Stack
AI’s Inference Era of Ferment
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The Diligence Stack
State of Enterprise AI: What Has Changed Since the E/AI Index
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The Diligence Stack
State of Models, August 2026: What the Major Models Do Well and What They Cost
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The Diligence Stack
Optics Won’t Scale as Fast as the Market Expects
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The Heart of Tech
Meta Bought Its Way Out of a Bad Two Weeks
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The Heart of Tech
The DMA Is Opening the Phone Faster Than Anyone Can Secure It
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The Heart of Tech
When Climate AI Has to Measure Its Own Cost
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The Heart of Tech